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Table of Contents - Why Most Company Parties Fall Flat - Interactive Tasting Experiences - Creative Team Challenges - Seasonal and Themed Parties - Venue-Focused Ideas - Low-Lift, High-Impact Ideas - Comparing Company Party Formats - How to Choose the Right Company Party Idea - Bringing a Wine or Spirits Experience to Your Company Party - Further Reading Let me tell you something I learned after producing corporate events for fifteen years: the bar for company parties has quietly changed. What worked in 2018 — the DJ, the open bar, the catered dinner — is now the minimum expectation, not the highlight. People have been to those parties. They show up, make polite conversation with the same four colleagues they always talk to, and head home by nine. Nothing wrong happens. Nothing memorable happens either. The company parties that actually land are the ones that give people something to do together — a shared experience that creates its own conversation. That's the real trick. When yo...
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Table of Contents - Why Food and Wine Pairing Works (and When It Doesn't) - Planning Your Food and Wine Pairing Dinner Menu - Wine Selection for a Pairing Dinner - The Dinner Experience: How to Introduce Each Pairing - Hosting a Food and Wine Pairing Dinner for a Group - Turning a Pairing Dinner into a Team Experience - Common Questions About Food and Wine Pairing Dinners - Further Reading I've hosted food and wine pairing dinners in hotel ballrooms, in someone's backyard in Sonoma, in a downtown loft with forty corporate guests, and once — memorably — in a conference room where I had to improvise a tablecloth situation. The setting matters less than people think. What makes or breaks a food and wine pairing dinner is the logic that holds it together. When the pairing works, something clicks for guests that doesn't happen any other way. You take a sip of wine that tastes fine on its own. You take a bite of the dish. You go back to the wine. And suddenly it tastes differ...
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Table of Contents - Why Food and Wine Pairing Works (and When It Doesn't) - Planning Your Food and Wine Pairing Dinner Menu - Wine Selection for a Pairing Dinner - The Dinner Experience: How to Introduce Each Pairing - Hosting a Food and Wine Pairing Dinner for a Group - Turning a Pairing Dinner into a Team Experience - Common Questions About Food and Wine Pairing Dinners - Further Reading I've hosted food and wine pairing dinners in hotel ballrooms, in someone's backyard in Sonoma, in a downtown loft with forty corporate guests, and once — memorably — in a conference room where I had to improvise a tablecloth situation. The setting matters less than people think. What makes or breaks a food and wine pairing dinner is the logic that holds it together. When the pairing works, something clicks for guests that doesn't happen any other way. You take a sip of wine that tastes fine on its own. You take a bite of the dish. You go back to the wine. And suddenly it tastes differ...
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Table of Contents - What Makes Tequila Tequila - The Main Tequila Categories - How to Taste Tequila - Tequila Flavor Profiles by Category - What to Look For in a Tequila Tasting - Common Tequila Tasting Mistakes - How to Structure a Tequila Tasting Event - Tequila vs. Mezcal: A Quick Comparison - Bringing Tequila Tasting to a Corporate Group - Further Reading I'll admit something: I didn't take tequila seriously until I was well into my career as an event producer. It was a party spirit, the thing you shot before dancing, the booze that showed up at bachelorette parties. I was wrong, and I'm embarrassed it took me as long as it did to figure that out. The shift happened at a distillery visit in Jalisco. I watched a jimador harvest a blue agave plant — at least seven years old, close to three hundred pounds — and understood for the first time why great tequila costs what it costs. Nothing about it is fast. Nothing about it is careless. The spirit in those bottles is the resu...
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Table of Contents - What Makes Tequila Tequila - The Main Tequila Categories - How to Taste Tequila - Tequila Flavor Profiles by Category - What to Look For in a Tequila Tasting - Common Tequila Tasting Mistakes - How to Structure a Tequila Tasting Event - Tequila vs. Mezcal: A Quick Comparison - Bringing Tequila Tasting to a Corporate Group - Further Reading I'll admit something: I didn't take tequila seriously until I was well into my career as an event producer. It was a party spirit, the thing you shot before dancing, the booze that showed up at bachelorette parties. I was wrong, and I'm embarrassed it took me as long as it did to figure that out. The shift happened at a distillery visit in Jalisco. I watched a jimador harvest a blue agave plant — at least seven years old, close to three hundred pounds — and understood for the first time why great tequila costs what it costs. Nothing about it is fast. Nothing about it is careless. The spirit in those bottles is the resu...
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Table of Contents - Step 1 — Define Your Goal Before Anything Else - Step 2 — Know Your Audience (Really Know Them) - Step 3 — Set a Realistic Budget - Step 4 — Choose the Format for Your Goal - Step 5 — Select and Book Your Venue - Step 6 — Build the Run of Show - Step 7 — Communicate Early and Often - Step 8 — Facilitate, Don't Just Host - Step 9 — Capture and Follow Up - How The Wine Voyage Fits Into This - Further Reading I've spent fifteen years producing corporate events, and I can tell you that the most common planning mistake isn't picking the wrong venue or blowing the budget. It's starting with the activity instead of the outcome. Most people ask, "What should we do for team building?" before they've answered a more important question: "What do we need to accomplish?" Once you're clear on the goal, everything else — the format, the venue, the budget, the timeline — falls into place. That's the framework I want to walk you throug...
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Table of Contents - Step 1 — Define Your Goal Before Anything Else - Step 2 — Know Your Audience (Really Know Them) - Step 3 — Set a Realistic Budget - Step 4 — Choose the Format for Your Goal - Step 5 — Select and Book Your Venue - Step 6 — Build the Run of Show - Step 7 — Communicate Early and Often - Step 8 — Facilitate, Don't Just Host - Step 9 — Capture and Follow Up - How The Wine Voyage Fits Into This - Further Reading I've spent fifteen years producing corporate events, and I can tell you that the most common planning mistake isn't picking the wrong venue or blowing the budget. It's starting with the activity instead of the outcome. Most people ask, "What should we do for team building?" before they've answered a more important question: "What do we need to accomplish?" Once you're clear on the goal, everything else — the format, the venue, the budget, the timeline — falls into place. That's the framework I want to walk you throug...
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